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3 WAYS TO BUILD A PROFITABLE OPT IN LIST
By Christopher Smith, B.B.A., J.D.
We all know that the surest way to generate meaningful income in
the Internet marketing business is to build a good opt-in list.
What many of us do not know is just how to go about doing that.
You have probably read countless articles, and perhaps even
sought expert advice, in hopes of creating the many success
stories your have come across about people creating a small
fortune with their opt-in lists.
The greatest frustration is that after all of your research,
knowing everything there is to know about opt-in lists, and have
followed the advice and wisdom of the experts, you still are not
able to make a profit. You may have developed a large opt-in
list, but only a very small percentage of your subscribers
actually buy from you.
So what could have gone wrong? Why have others succeeded where
you have failed? The most common mistake being made in this area
is diving straight into list building without the requisite
planning or thought. You may have selected a topic that you
thought would be quite popular and that would earn money for
you. This simply is not the case, however. Just because someone
subscribes to your list and you send them an offer, does not
mean they will instantly buy from you.
Whether you are just starting or trying to salvage a failing
venture, here are three quick and easy ways you can build a
profitable opt-in list.
BUILD TRUST AND CONFIDENCE WITH YOUR OPT-IN SUBSCRIBERS
Get your customers to trust you and your products, before you
ask them to buy from you. Just launching your opt-in list does
not make you an expert in the field or a reputable vendor.
Establish your credibility by publishing numerous articles
before you start marketing products through your opt-in list.
Write about the topics you personally know about and that you
have incorporated into your own website or online business.
Consider hosting forums for your subscribers, where they can
post questions and receive advice from you and other members.
Join forums from other sites as well. Provide expert advice and
recommendations. Build your audience's confidence in you and
when you feel that they trust you, then you can consider asking
your opt-in list to invest their trust by making a purchase from
you.
Your participation in forums will also help you build a base of
loyal subscribers. Suggest that those who receive useful advice
from you subscribe to your newsletter. If permitted in the
forum, place a link to your site in your signature line so that
the other forum members might easily find your site and
subscribe to your list.
The money will only come in when the consumers and subscribers
believe and trust in you. People will not buy something based
upon the recommendation of someone they if not know.
KNOW YOUR PRODUCT BEFORE MARKETING TO YOUR OPT-IN LIST
Find products and services that people presently want and need.
Although it may not be your forte, if you provide a service and
product that you have carefully researched and learned about,
you can make your recommendation in good conscience and with
authority. Invest your time, effort and money so that you can
effectively and honestly promote the product to your
subscribers.
An additional benefit of doing this job well is that your
subscribers will refer their friends. Be sure you provide them
with an opportunity to make those referrals. In fact, encourage
them!
LEARN FROM OTHER OPT-IN LIST OWNERS
Make friends with other opt-in list owners. This can be very
beneficial when you are working with others who have already
built successful opt-in lists. These are people that have the
credibility and experience, which they can then transfer to you
through their endorsement and recommendation.
Experienced opt-in list owners will also be able to teach you
what to do with your list and what not to do with it. They have
made mistakes and, hopefully, learned from them. If an
experienced list owner is willing to share their wisdom, make
sure you take the time to listen.
Building a profitable opt-in list does not happen overnight and
there is no easy way to do the job properly. However, if you do
your homework and invest the time and effort, you will be
rewarded for the effort.
About the author:
Christopher Smith, B.B.A., J.D., is an attorney, author, e-zine
publisher and Internet business owner. For more information
about prospering from Internet related businesses, be sure to
visit Mr. Smith's website at http://www.cashflow-creator.com and
subscribe to his newsletter.
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