THIS MARKETING ARTICLE IS SPONSORED BY:

www.DroppingJawMegaPack.com

INDEX OF SECTIONS>>HOME OF THIS SECTION >> 3 Marketing Tips to Boost Your Sales

3 Marketing Tips to Boost Your Sales
By J.Norman Sussman

Marketing Survival Kit's Top Three
Small Business Marketing Tips:

1)The first step to a successful marketing campaign
involves planning. Know what you're going to do, when
you're going to do it, what your distinctive sales
message is, what your competitive advantages are (from
the customer's point of view), and how you're going to
combine different strategies. Possessing this knowledge
will put you in an infinitely stronger position than if
your marketing approach is in any way haphazard. Put
your marketing plan on paper and refine it every week.

2)Important principle: Prospective customers generally
need to be exposed to your company name, marketing message,
and product or service information multiple times before
they can be persuaded to do business with you. Cautionary
note: That does not mean it's advisable to make a long-
term commitment to an untested advertising campaign.
Reduce the risk and increase the likelihood of a successful
outcome by first experimenting with different headlines,
bulletted selling points, graphics, or themes to find an
advertising concept or combination of elements that produces
a solid response rate. Remember, though, that advertising
is only a small segment of your overall marketing strategy.
There are a myriad of other techniques -- many of which are
inexpensive -- that can be used to effectively promote your
business, increase your visibility, enhance your image,
and reinforce your marketing message in the minds of
your target audience.

3)Be prepared: Always have an up-to-date supply of
professional-looking business cards with you wherever
you go, and hand them out at every possible opportunity.
A second key element of being prepared involves knowing
exactly what you're going to say when someone asks you
what business you're in or what you do for a living.
Think of it as sort of a 20 second "conversational
commercial". You don't want it to sound like a sales
pitch, but you do want to radiate enthusiasm and put
your business in its most favorable light every time
you talk about it. A third important aspect of being
prepared is having a fresh supply of brochures at your
office. When someone expresses interest in your products
or services, that's a good opportunity to write down
their address and promise to send them a brochure
(and a well-written sales letter).

To stay motivated and goal-oriented, think of a qualified
lead as "a sale waiting to happen". While you can't convert
all prospects to customers, you can continually bring in
new business by acting on hidden (or obvious) marketing opportunities.

© 2001-2002 Optimal Marketing Communications
Visit http://www.marketingsurvivalkit.com for more free
marketing tips, recommendations, and ideas. Subscribe to
our free marketing newsletter by sending a blank email
to marketingsurvivalkit@SubscribeMeNow.com (Free marketing manual included with all new subscriptions.) Questions, comments, or inquiries? mailto:optimalbiz@yahoo.com

OTHER ARTICLES OF INTEREST:

Building The Perfect Virtual Reputation: Internet Marketing Can Work For You!
For the last six years I have been living in the beautiful mountain town of Asheville, North Carolina. Three years ago I experienced what many Americans have since 9/11; I was laid off from my job...read more

Is Link Marketing Important To My Business?
Link marketing has become something of a wonder. Some will say that if you do it, you’ll end up hurt. Others will tell you that you have to follow specific steps to being successful. In any case,...read more

Marketing Maxims for Today's Challenging Economy
Marketing Maxims for Today’s Challenging Times These are turbulent times for all businesses - necessitating streamlined marketing processes that are finely honed to mesh with today’s sputtering...read more

Marketing Wine on the Internet
The Australian wine industry is experiencing a tough time as oversupply of product is creating downward pressure on prices. Large producers have had their well publicised problems, leading to merger...read more

Planning Your Marketing
Planning your marketing is an essential part of your efforts to attract clients or customers to your business.Everyday, you will be presented with various marketing communication opportunities....read more

RSSTAGHERE4