THIS MARKETING ARTICLE IS SPONSORED BY:

www.DroppingJawMegaPack.com

INDEX OF SECTIONS>>HOME OF THIS SECTION >> Article Marketing: How To Publish Your Way To A Stronger Web Presence

Article Marketing: How To Publish Your Way To A Stronger Web Presence
By Brandon Cornett

In this web-driven economy, it’s more important than ever to be competitive online.

But a website alone cannot give you the Web presence you need to capitalize on all that Internet activity. With an estimated 8 billion individual documents on the Web, a single website is like a needle in a haystack.

What you need is a way to be more prevalent online -- a way to put your message in front of consumers who use the Internet to search for products and services like yours.

From a marketing standpoint, your website should function as Web-Marketing Central. It should be optimized to capture leads or generate sales. But you can't do either of those things without driving qualified traffic to your website. And you can't drive traffic without a strong Web presence.

That's where article marketing comes in.

What is Article Marketing?

Article marketing is the process of publishing articles online through an article distribution site. Article marketing takes an educational approach to marketing, which is part of the reason it's so effective.

Traditional marketing says, "Here's a product or service I want you to buy."

Article marketing says, "Here's a product or service I want to educate you about. And by the way, I also provide it. You can learn more about it by visiting www..."

What’s the Purpose of Article Marketing?

Article marketing can increase your online exposure, improve your website’s search engine rankings, drive qualified traffic to your website, and position you as an authority in your field. Each of these things can help you capture leads or generate sales through your website -- provided your website is optimized for that purpose.

What are the Benefits of Article Marketing?

* Website Traffic – when your articles get republished on topical websites relevant to your product or service, they generate traffic to your website.

* Search Engine Ranking – article marketing generated relevant links from other websites to yours. Thus, it can improve your search engine ranking.

* Positioning & Credibility – when your articles get published on other websites (especially prestigious websites), you gain third-party credibility.

* Simplicity & Cost – article marketing requires no special software or equipment, just a computer with Internet connection. And the only cost you'll incur is your time and energy. Try to find rates like that in traditional advertising!

Conclusion:

Here's a picture I want to leave you with:

John and Jane Doe go online to research topics related to your product or service. They use a search engine and enter a few key phrases. On the first page of search results, they encounter a couple of helpful, well-written articles that give them the exact information they were after.

And at the bottom of each article, they find an "About the Author" note with your name and a link to your website.

That's article marketing!

* Copyright 2006, Brandon Cornett.

About the Author:

Brandon Cornett wrote the book on article marketing ... literally. And you can learn about it or download it through Brandon’s blog: http://www.articlemarketing101.blogspot.com. In a former life, Brandon worked as a web writer in the direct marketing industry. In this life, he manages a number of blogs and websites for himself and his clients.

OTHER ARTICLES OF INTEREST:

10 High-Impact, Viral Marketing Strategies,To Explode Your Sales…
Hello, do you have any website that is not bringing in a lot of sales? Would you like to know a few smart and sharp ways to turn it around and explode your sales? If yes, may I offer you 10 high...read more

A Marketing Lesson From TV's The Apprentice
Advertising and marketing are creative disciplines. That's one reason I love being a part of the marketing industry. Finding creative solutions to help clients sell their products and services is a...read more

Google Adsense Plus Affiliate Marketing Equals Profits
Have you been wondering what exactly is up with affiliate marketing and Google AdSense? This informative report can give you an insight into everything you've ever wanted to know about making...read more

Is Viral Marketing For You?
What comes to mind when you hear or see the term Viral Marketing? A virus? Something spreading like wildfire? Something that is multiplying out of control? When Steve Jurvetson and Tim Draper...read more

Marketing Tips from Nerdlib.com
Marketing Tips Summary How do you wager the productivity of marketing? Do you really know what marketing is? You may know what it is meant to achieve, but do you understand how to...read more

RSSTAGHERE4