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Business Directories, T-shirts And More: Unconventional Marketing Tips
By Jerry Hasson

One of the key ingredients for the success of a business is a strong marketing strategy. Unfortunately, in today’s world, marketing is a lot more difficult than it used to be. Many companies may realize that after a while, traditional marketing strategies are not effective for their business. These companies may want to consider unconventional marketing strategies. Following these few unconventional marketing tips could potentially jumpstart your business.

1. Get listings in business directories on the Web. This may seem obscure, but business directories on the web can help direct consumers to many businesses. Additionally, web sites are listed in categories and therefore associated with other businesses in the same category. Association with other sites in a niche can help draw visitors. These business directories can also help a web sites search ranking (because of the links to the business site). The higher a site is ranked, the more potential customers will visit.

2. Publicity stunts are great. “Publicity stunt” has been given a bad image by some, but this marketing technique can do wonders. Doing something that no one has ever done before and using the platform to market a business or product is ingenious. Publicity stunts can be very effective when they are creative enough and draw large crowds. Naturally, be careful that it is not too obvious of a publicity stunt, because it can backfire.

3. Make t-shirts for anyone and everyone! Making a cool t-shirt with the company logo is very effective advertising. When people see a t-shirt with a new company on it, or a word they have never seen before, they are likely to investigate further. Designing an interesting t-shirt is a must for this marketing strategy to work. Sell or give the t-shirt to your friends, family, and anyone else who wants them. People wearing the t-shirt become walking, talking billboards. That’s high quality advertising for a low price.

4. Door-hangers on doorknobs are great for specific areas. New restaurants often generate a large amount of traffic from putting ads on doorknobs. Most people look at their doorknobs and will subsequently notice your business. It is a great way to generate word of mouth in a new community that you are targeting.

5. Purchase word-of-mouth advertising. While a door-hanger can generate word-of-mouth, one way to guarantee discussion is to pay someone to walk around town talking about a specific business or product. This person is lively and will tell everyone about a new business. It may seem odd to think of some guy standing in an elevator saying “Have you been to the new store on Main Street?” but the results are very real. Word-of-mouth is how many companies grow, so why not jump start word-of-mouth about your business?

About the Author:

Jerry Hasson writes about a variety of marketing topics. He recommends http://www.uksearcher.com/ if you’re looking for a business directory.

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