THIS MARKETING ARTICLE IS SPONSORED BY:

www.DroppingJawMegaPack.com

INDEX OF SECTIONS>>HOME OF THIS SECTION >> Create Marketing Materials That Actually Provide Information

Create Marketing Materials That Actually Provide Information
By Kevin Dervin

Most small business marketing materials are really bad! They don't provide any real information and make no case for anyone to inquire further let alone buy your services.

Are poor quality marketing materials limiting your opportunities? If yours don't provide enough information and make a compelling case for someone to take action, then the answer is yes.

So many small business owners happily create poorly thought out, poorly designed, and poorly written marketing materials. They typically don't give enough information. And what they do offer is all about who you are and what you do. Nobody cares about that. They're trying to solve their own problems, issues, and challenges and want to know what you can do for them.

It's such a common small business marketing mistake - simply copying what everyone else is doing. You fill up your marketing pieces with terse bullet points and next-to-worthless statements like "We're committed to ensuring the highest quality and building strong business relationships."

It's marketing dribble and it simply doesn't work.

Here's a common objection that I hear. "People don't want to read a lot of copy on a web site. I don't want to make them scroll. A few bullet points are better."

It's not true. But, I hear that from small business owners again and again. People don't think in bullet points. They think in complete thoughts. When someone comes to a web site, they are searching for information. If you're making them complete the thoughts or making them figure out why your emphasis on ensuring "the highest quality" is relevant to them, you'll lose most of your visitors.

If you write conversationally and your material is relevant to your audience, they will read it. There's a difference between writing clearly and articulately versus simply keeping it short.

Stop copying the poor marketing materials everyone else is using and create some materials that actually inform and educate your audience on what you can do for them.

About the Author:

Kevin Dervin is focused on helping small businesses that are ready to grow, but struggle with how to consistently attract more clients. Visit http://www.ABCDgrowth.com for more great marketing information you can put to use in growing your business today. Follow his ABCD Grow weblog at http://www.abcdgrowth.com/weblog.html

OTHER ARTICLES OF INTEREST:

Helpful Questions and Tips on Niche Marketing
My clients and students are surprised and delighted to discover that a refined niche marketing strategy not only attracts significantly more business but also provides richer opportunities for...read more

Marketing or Manifesting?
A friend was working with a marketing coach, chosen for his hard-nosed, no-nonsense approach. Disappointed with the results, she suggested there might be a more fundamental problem, such as...read more

Niche Marketing Resources For Free
This article on niche marketing is not like the other articles you've read. Why? Because all the hype about niche marketing is nothing new. The only half-way new part of it is that some...read more

Smart marketing secrets revealed!
Don’t you just hate junk mail that screams at you about supposed secrets to success that can be yours for a mere $9.95, $19.95, $99.95 or whatever? Well, here are some real “secrets” for you – and...read more

Why Have An Internet Marketing Business?
"The Internet Gold Rush is under way" Bill Gates, chairman Microsoft Corporation. Early settlers understood if you are going to build a community, build it near a permanent, abundant source of fresh...read more

RSSTAGHERE4