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Email Marketing Basics
By JC Anderl

Email marketing is one of the best techniques that you can
learn. Nothing tops it in its ability to stay in contact
with your customer base. It's also remarkable cheap for
the results you get if you do it right. Here are the
basics of three kinds of email marketing.

Spam/Unsolicited Email
There really is not much to say except "don't do it." Spam
is becoming increasingly looked down on by customers and
Internet service providers alike. The response rates are
very low and ISP's will shut you down without notice.
There are other ways to promote your business, so let's
take a look at more effective email marketing techniques.

Ezine Advertising

Ezine advertising is a very effective and easy to use method
of email marketing. First you need to find an ezine to
advertise with. An ezine that is related or complimentary
to your site and products works best.

Directoryofezines.com offers a large, searchable database of
ezines for a small yearly membership fee. You can also use
www.ezinehub.com for free to find an ezine that relates to
your site.

After you have found a promising ezine, you should subscribe
to it to see the quality of the newsletter. A great rule to
remember: If you like the newsletter, then you probably
aren't alone. Newsletters with great content have a more
attentive reader base, which is also the type of reader base
that you want your ads to be sent to.

You should remember that your ads are just the beginning of
the process. Don't send your click-throughs to the same
page regardless of your ad, especially if you have multiple
products. If your advertisement is for just one of your
products, send the visitors to the product introduction
page, not your home page.

Newsletters

If you already have a website up, you can ask visitors for
their email addresses. You can send them content filled
newsletters, tips of the week, or even just fill them in on
the latest deals on your products. This is easy to
implement and doesn't take much time once it is set up.

TIP! You should format your messages in a plain text
program such as Notepad. Your lines should all be 65
characters or less with a hard return at the end of the
lines. This will make sure that your message is all one
block like you intend it to be. Many email programs will
not display the word wrap correctly. If you rely on it, it
will leave your lines ending at unforeseen places.

More on publishing your own newsletter at:
www.redlionbooks.com/1emailmark/nwsltrpublish21.htm

Those are just the basics, but be sure to look into email
marketing. It can greatly benefit any online business
immediately.

Best of luck to you,

JC Anderl
http://www.Redlionbooks.com, JC@Redlionbooks.com

Visit my site or email me if you have any questions about
marketing or website promotion.

About the Author

JC's website, Redlionbooks.com, specializes in advice about Internet marketing and web site promotion. Free access to articles and ebooks, learn how to market your product or service online at Redlionbooks.com

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