It never ceases to amaze me how many otherwise intelligent people set-up a website, without any type of plan or clue about how to promote it, how to write a sales letter, how to write an ad--nothing! Fact is, nowadays, anyone can have a website. But once you get one, then what? How are you going to make money with it?
If you don't know what you're doing, then do the smart thing and hire an Internet marketing expert.
What? You say you can't afford to hire an Internet marketing expert. Well, believe it or not, there are other ways to hire an Internet marketing expert, besides paying an expensive flat rate or hourly fee.
You can hire an Internet marketing expert by simply buying his products. So, why should you buy his products?
Because Internet marketing experts are masters at marketing. They've already arrived at the place you want to get to. They also derive great pleasure from sharing their incredible knowledge. They have the answers to every single one of your questions. All you have to do is ask them.
However, you shouldn't expect any Internet marketing expert to spend their valuable time mentoring you for free. Like I mentioned earlier, at the very least, you have to buy their products. I mean, let's get real. You wouldn't walk into a doctor's or lawyer's office and expect to get free help and advice.
Well, Internet marketing experts are highly trained professionals as well, and deserve to be compensated for their time. And some of them will offer you some sort of limited consultation, if you buy their products or use their service.
So, how do you go about finding an Internet marketing expert? It's actually a lot easier than you think. Most of your top Internet marketing experts are very high-profile.
You can find many of them by reading articles like this one. That's right. Many Internet marketing experts write articles. Not all, but most do.
In fact, you should read lots of articles anyway. Not only will articles help you learn, but you may also find a writer you like. And by finding a writer you like, you just may find an Internet marketing expert you like.
When you find a writer you like, make sure you check out his website carefully. If he doesn't have a website, don't consider his services. Why? Because you can't learn Internet marketing from someone whom doesn't have any type of presence on the Internet.
A website is critical, because there are certain things you need to look for such as:
Does the website have a strong headline and sales letter? Even if you don't have any experience in this area, you'll be able to tell right away, if the headline and sales letter are effective.
How? Because if the headline is able to pull you into reading the sales letter, and the sales letter keeps you interested and makes you want to buy whatever's being offered, chances are, both the headline and the sales letter are effective. Other important things to look for are:
Is their website design professional? Is it attractive and easy to navigate? Or is it busy and distracting?
Do they have their own domain name, or does it contain the names, "Geocities", "Angelfire" or "Tripod"?
Can they back up their claims with cold, hard, indisputable and verifiable facts?
Do they have their name, telephone number and street address on their website?
Do they use authentic customer testimonials, complete with first and last names?
Do they make it easy for you to purchase their product or service?
Do they offer a fair and reasonable money-back guarantee?
If the answer is "Yes" to every single one of the above questions, congratulations! You may just found your Internet marketing expert!
Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net
Website: http://www.lets-make-money.net
