Do You Know The Common Direct Marketing Measurements
John Wanamaker, a 19th century entrepreneur, once famously made the statement, “I know that half of my advertising is wasted, I just don’t know which half.” Fortunately for today’s marketers, there...read more
What about Role Playing as a Marketing Tool?
In what will be hailed as a new frontier in marketing "Role
Playing is about to become a major force." Heed the words of
Sear Rhykan, the marketing Guru. This is marketing taken to its
next...read more
