THIS MARKETING ARTICLE IS SPONSORED BY:

www.DroppingJawMegaPack.com

INDEX OF SECTIONS>>HOME OF THIS SECTION >> Manufacturers Shift Marketing Budget Away from Direct Mail in 2006

Manufacturers Shift Marketing Budget Away from Direct Mail in 2006
By Thomas Cutler

In early Q3, TR Cutler, Inc. conducted the largest North American manufacturer survey about anticipated marketing budgets in 2006. Statistically significant findings indicated that nearly two-thirds (64%) of the manufacturers surveyed anticipate a dramatic increase in PR budgets of 50% above 2005 levels; travel, print advertising, tradeshow exhibiting, and direct mail each revealed a 30% decrease in 2006 marketing versus 2005.

"Manufacturers spent the past fifteen years becoming lean, efficient, and highly competitive while completely ignoring their marketing and public relations efforts," according to Thomas R. Cutler, the nation's leading manufacturing journalist and CEO of TR Cutler, Inc. (www.trcutlerinc.com) based in Ft. Lauderdale, Florida.

Cutler developed the PR Advantage Affinity program for manufacturing associations' members. TR Cutler suggested that, "Due to our leadership role in the manufacturing public relations arena, we have decided to introduce a program that will allow manufacturing associations to offer their members deeply discounted PR services starting in September 2005. There is no cost for the manufacturing associations to participate in the program and offer these deeply discounted PR services to their members."

According to Dean Schmidt, Vice President of the Affinity Program for TR Cutler, Inc., "We had to find a way for manufacturers to rapidly experience ROI from an aggressive PR campaign. 45 press releases in 90 days generates extraordinary traffic to manufacturers' websites and optimizes search engine rankings." Schmidt acknowledged that new website traffic from potential customers often helps to quickly identify missing "call-to-action" messages and results in revised or updated websites.

Schmidt also noted, "With almost nine out of ten manufacturers employing less than fifty employees, tight margins, global competitiveness, and enticing spending alternatives, PR is often relegated to the "back burner."

Manufacturer neglect, prompted the development and launch of the intensive Manufacturing PR Media Blitz' program, a 90--day program allowing even very small manufacturers to tiptoe into the public relations arena driving quantifiable and measurable impacts.

TR Cutler 954-486-7562 www.trcutlerinc.com trcutler@trcutlerinc.com

# # #
About the Author

Professional Marketing Firm

OTHER ARTICLES OF INTEREST:

5 Breakthrough Marketing Ideas
Do you ever get frustrated with your marketing? Are you putting in a lot of effort but not getting the results you want? Don't you wish you could just hit a switch and get a better response from your...read more

Fundamentals of Real Estate Marketing
Your personal marketing program needs certain ingredients in order to succeed. Chief among them -- research, focus, testing, honesty and enthusiasm. Fundamentals of research Effective...read more

Mortgage Marketing 101: A Crash Course In Mortgage Loan Marketing
There are a zillion ways to do mortgage marketing. Obviously we cannot cover even a small percentage of them here. But what we will cover is a few basic mortgage marketing advertising tips that...read more

Network Marketing Offers – Which One Should You Pick?
Network Marketing is awesome! It’s a powerful 75-billion-dollar-a-year industry, practiced all over the world! According to published data, of all the millionaires emerged in the last 10 years,...read more

Take Flight with Reliable Marketing
In the last year I have so many people try to educate themselves on how to market their website. There were programs they joined that they believed were going make them rich with little or no...read more

RSSTAGHERE4