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Marketing Tips for Internet Gurus
By Diane M. Hess

MARKETING TIPS FOR INTERNET GURUS

A successful on-line business, just like one that is not, needs a marketing plan. If you haven't updated your plan recently, it's a good idea to do it now. Here are two essentials that every plan should have, because having a good plan will increase your profits.

1)Focus On Your Market Position
What end of the business are you placed? If you're selling expensive motor vehicles to rich people you would not want to place yourself in a market that sells Honda's. Cadillac would be more appropriate.

To help you fine tune your market position get feedback from your visitors. Consider adding a "live chat" feature to your home page. Most web hosting companies include this service (CGI scripts) that can be found on your "web control panel." If you are not a do-it-your-selfer, or don't have the time, there are several places on line where you can sign up and use their free "live chat " version. (All you would need to do is copy/paste the code in your webpage.)

2) Update Your Marketing Plan Statement
Doing this will help you strengthen your focus. Your mission statement should include: 1) your vision; 2) how you will accomplish your vision/goal; 3) and it should also reflect your values. For example, if you don't like some of the distasteful websites out there and you are designing attractive websites, a mission statement could read like this:
"To help make the Internet beautiful, I plan to create two attractive websites per week, instead of my usual one. I have updated my software and abilities to create attractive Websites and will launch my new plan on the 15 day of this month."

There are of course other elements that make up effective marketing plans. In coming months we will have more tips on marketing.

About the Author

Diane Hess specializes in business consulting, business development, and business management services. Her goal is to provide entrepreneurs and small business owners with resourceful tools to assist them in growing their business. Read more about the services her company provides at www.hbpassociates.biz. Sign up for a FREE monthly newsletter while you’re there.

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