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Never Stop Marketing
By David Gass

Sales are king. Too often as small business owners we find ourselves managing the operations and finances of the company while paying little attention to the sales and marketing. Sales and marketing is what keeps our businesses growing and should never be overlooked.

If you want to build your business long term never stop marketing your company and never rely on one form of marketing. If you market online and do nothing offline, consider setting up a direct mail campaign or advertising in a trade magazine that drives traffic to your website.

A few weeks ago I attended a seminar where one of the presenters said they wanted a new car so they created a new ad campaign that generated enough sales to pay for it. It can be that easy. Yes, it really can!

Is there something you are not currently doing to bring new customers to your business? I'm sure if you sat down and spent a minimum of one hour to brainstorm all the ways you could market your services or products you would come up with several good ideas. So take the time and don't wait for customers to come to you. You should also consider sitting down with other entrepreneurs in your area and discuss marketing they have used to generate good ideas and see what others have been successful with.

My five year old daughter and I were playing “restaurant” a couple days ago. When the “restaurant” was set-up in her playroom she looked at me and said “can you go get the customers now”. I left for a few minutes and returned with a lobby full of “customers”. She looked at me very angry and said “Daddy not pretend customers, real ones.” Now try to explain to a five year old how marketing works. Boy was that a challenge. Finally something I said clicked for her. I told her that customers just don't show up at your door, you have to invite them in. Once she got that, guess what her next request was? “Go get the phone book”.

About the Author:

David Gass is President of Business Credit Services, Inc. His company publishes a weekly e-newsletter on Small Business Consulting at their web site http://www.smallbusinessconsulting.com You can sign up for their free newsletter by visiting http://www.smallbusinessconsulting.com

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