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Online Marketing Tactics Using Multimedia
By Richard East

Online Marketing Tactics Using Multimedia

Ah, multimedia as an Online Marketing Tactic. It's a
word that has grown so near and dear to my heart.
Why, you ask? I think it's because it's not boring,
it's greatly interactive, and it take zero effort
(usually) to enjoy it.

And strong online marketing tactics include this great
interactive tool and ropes in your audience, getting
them engaged in both the medium they are
enjoying, AND your product.

Let's go over just a few of the media we now easily,
and inexpensively, have right at our mouse-tips.

Online Marketing Tactics Using Audio

First and foremost, everyone should be well aware
that you can put some sort of
audio up on your site. I would say that's probably
the first and easiest way to give your product or
website a human aspect.

If your visitors can hear your (or someone's) voice,
there's just a connection that is made instantly.
There are many different programs that you can use
to create and save your audio files. I've found the
easiest way to record and stream both audio and
video is using www.audioacrobat.com .

They let you either record or upload audio and video
files to their server, and it streams from there! They
give you a wide choice of buttons from which to
place on your website. They also give you unlimited
testimonial lines that let people call in and record
testimonials for you to use on your site! You can
even record teleconferences with their service! And
at under $20 per month, it's a pretty good deal.

Online Marketing Tactics Using Motion

The next, most basic thing you can add to your
current site is a little motion. Now, try not to overdo
it by adding an animated image that repeats over
and over and over.

Sure, it's motion, but after its first or second loop, it
pretty much can get rather annoying. If you can,
make your motion subtle and effective. I think a lot
of the animation on websites nowadays looks dated
(from several years back) and downright cheesy.

So, just choose your animations wisely.

Online Marketing Tactics Using Video

A great way to add video to your site, again, is to
use Audio Acrobat. You can record yourself using
their website and your video cam attached to your
computer. Or if you have a digital movie camera, you
can also upload your video file using their service as
well.

There are many services that do stream your video
for you, we just use Audio Acrobat, so that's why I'm
mentioning them so much! You can also stream it
directly from your own web server, just be aware of
your monthly bandwidth limits and plan accordingly.

Online Marketing Tactics Using Screen Capture

Another great type of video is a screen-capture
movie. The best known is www.techsmith.com or
Camtasia. This is a great program, and lets you
record what you are doing on your screen. This is
fantastic for tutorials on how to use your product, or
how to buy your product!

You can also stick a little picture-in-picture in your
tutorial of you talking directly to your prospect! Nice!
And, better yet, it's a great online marketing tactic to
get them to trust you to buy your product or service!

So, how can you make your particular product and
website more interactive using any of the online
marketing tactics I've mentioned above?

Easy.

Just start by adding one of the methods above near
the top of your home page. Start with that. If you
don't have any way of knowing how many people
have visited your website, then visit
www.statcounter.com and get free stat counters on
your pages so you can track how many visitors have
come to your site and how long they've stayed¡­etc.

You'll be amazed.

The first step in creating an arsenal of ¡°online
marketing tactics¡± is to know what tools are out
there for you to use. Once you get your feet wet
with those, and you see the results, you'll want to
add more and more! I guarantee it!

Richard East
www.richardinromania.com


Copyright Richard East - http://www.richardinromania.com

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