THIS MARKETING ARTICLE IS SPONSORED BY:

www.DroppingJawMegaPack.com

INDEX OF SECTIONS>>HOME OF THIS SECTION >> Testimonials Are An Invaluable Marketing Tactic

Testimonials Are An Invaluable Marketing Tactic
By Bob Brolhorst

Testimonials Are An Invaluable Marketing Tactic
By Bob Brolhorst

Any business owner knows that customer testimonials are a valuable addition to
your business marketing materials and your web site. When customers buy
your products or use your services send out a survey to them and find out
what they liked and disliked about your products or services.

There are a few ways to obtain a testimonial. First leave a section at the end
of the survey for customers to give a testimonial and make it clear to them
that you need their first and last name and an address if possible. Another
way to obtain a testimonial is to follow-up with a phone call after sale. Not only
can you do you get a chance to get a testimonial but, you also are doing some
great PR work and your customers will be impressed by the personal phone call.
Share those successful relationships with your potential customers and clients
by publishing them on your web site.

If your customers have a website of their own and are pleased with your
products or service ask if they would be interested in placing that testimonial
on their website. In return offer them a discount on their next purchase or
project and a return link from your website back to theirs, after all the more
links you have going to your website the higher your search engine ranking.

Most sites have a webpage of customer testimonials and most offer a link
back to your website or to your e-mail address, so their potential clients can
follow-up with you. Take a look at those businesses you work with online and
see if they offer those return links, and tell them how happy you are to do
business with them and see how your website traffic is affected.

By Bob Brolhorst
Wave 5 Marketing
bbrolhorst@wave5marketing.com
http://www.wave5marketing.com

OTHER ARTICLES OF INTEREST:

Direct Mail Marketing
Using direct mail marketing should be a part of your business, whether it is an offline or online business. Established companies can use their existing client list to use as a base of mail...read more

Fundamental Strategic Marketing Mistakes to Avoid
This is a pretty tough global economy and it is critical for a company to leverage every bit of their marketing resources. So, if this is the case, why are so many companies shooting themselves in...read more

Spiritual Marketing
Copyright 2005 Mark McCormack Let me say that marketing can be a corrupting experience. In the wrong hands, marketing can create more frustration, more dishonesty and more greed than any...read more

The Complete Guide To Joint Venture Marketing
When most people think of Joint Venture Marketing, what comes to mind is usually basic information that's not particularly interesting or beneficial. But there's a lot more to Joint...read more

Yahoo Search Marketing: Is an effective online marketing tool.
Yahoo! manages to utilize its huge network of websites and portals to provide Yahoo! Search Marketing services which provides you an opportunity to advertise your business in a number of methods. The...read more

RSSTAGHERE4