What is RSS and Its Marketing Benefits?
By Herman Drost
It's getting increasingly difficult to reach your targeted
audience these days by simply using email. Even if you have a
large ezine list there's no guarantee your message will be read.
This is because today's' spam filters and firewalls may block or
delete your email before it even reaches your intended audience.
A great alternative solution is to use RSS.
In this series of articles I will discuss:
1. What is RSS?
2. Benefits of RSS Marketing
3. What are RSS Feeds and Why You Need a RSS Reader?
4. RSS Tools You Need
5. How to Get Started With RSS
6. How to Create an RSS Feed for Your Web Site
7. How to Syndicate Your RSS Feed
What is RSS?
RSS stands for Really Simple Syndication. It's a new way for
people to publish and distribute their content ie news,
headlines, newsletters, articles etc. It's a Web content
syndication format. An RSS file is written in a simple language
called XML. It is a lot like HTML, only simpler. An XML file
contains the information (Title, Description and Link URL) that
your audience will receive through a RSS reader.
Syndication means you don't have to visit each site individually
to see what's new -- you simply scan headlines or brief article
summaries and click to read the full text Benefits of RSS
Marketing
1. RSS is dynamic. When a publisher changes content,
consumers know it instantly.
2. Review a large number of sites in a very short time ie
you can review 20 headlines then choose which one to read.
3. Distributes content to consumerswho might be too
afraid to subscribe to your ezine - they can remain anonymous
and don't need to subscribe or unsubscribe.
4. Bypass spam filters, firewalls, and avoid getting
viruses. Consumers opt-in to receive RSS feeds.
5. Can replace or be an additional channel to distribute
content besides using email to send your newsletter or ezine.
6. Allows consumers to see some of the producer's content
without needing to visit the site.
7. Provides fresh content for your web site - by adding
RSS to your web site you can automatically publish other
people's content.
8. Increase search engine rankings - search engines love
web sites that provide fresh content on a continuous basis. ie
adding an article feed will provide that fresh content.
9. Save time - instead of browsing multiple sites to find
information of interest, syndicated content can be delivered
directly through your RSS Reader. You scan the headline that
interests you, then click to go directly to the source.
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