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When Marketing Frustration Threatens to Overwhelm You
By Dean F. Mapa
One of the more common posts you'll find in Internet marketing forums is an expression of frustration in that marketing efforts are not producing any results.
I was there once and I completely empathize! But I persevered and, while I'm not a millionaire, having an online business does have its rewards.
Frustration doesn't have to dictate upon you and declare it's the end of the road. Look at it as a call for a hiatus or a break from your work. It's that time in your labors when you merely have to take a breather and give renewed thought to your business.
Here are a few helpful brain food:
1. What is your motivation? Is it merely to earn money? Ultimately that's every marketer's goal. However, there are many ways to meet that goal. You can take small steps or various turns. Perhaps you can first build a web site that shares what you already know and then go on from there.
My first site on a free web host was a inspirational site. It was put up not to make money but to inspire. Eventually, it brought in some earnings from affiliate links placed here and there. But my motivation was to inspire. Earning money was the bonus.
2. Reset your goals. Don't as yet go for the big ones. Accomplish the small ones first by doing small tasks each day. When you get the hang of accomplishing the small tasks, you'll naturally progress to achieving the larger goals. Try earning first small amounts then graduate to the bigger ones.
3. Assess your strengths. Some years back when frustration was about to compel me to throw my computer into the trash can, I wrote an article to myself (my outlet when frustrated, depressed or such is writing) and entitled it, "The Essence of Success."
I took a chance and submitted it to the defunct Internet Day, which had thousands of subscribers then. To my surprise they e- mailed me the next day to inform me they were publishing it and it came out on the next issue. That article garnered for me more than 200 subscribers when it was published.
Writing is my strength and I use it often in my marketing efforts. You can read that article, "The Essence of Success," through this link: http://powermarketingtools.com/articles/essence.html
Many publishers still request to print it.
4. Assess what you're selling. It just may not be you. The affiliate programs that are not making money for me, I learn in hindsight, are programs I don't feel strongly about. This means you have to buy the program you want to sell and be passionate about it.
If you're selling a service or your own product, assess it. Is it something people need or want? Are you mentioning its benefits? Look at it inside and out. Perhaps you need to re-package it.
5. Learn some more. Study the sites of successful marketers, their copy, their products, their methods. Visit the forums and ask questions.
There are also marketers out there who aren't well-known gurus but they sure know their stuff and are just ever willing to spill the beans. In truth, it's from these unknown marketers that I've learned the best marketing strategies.
So there! Frustration is just an emotion. You can conquer it. For all you know, it could be a sign that success is just around the corner.
Copyright 2003 Dean F. Mapa
About the Author
Dean Mapa is a writer, motivational speaker and Internet marketer. Visit his blog at http://powermarketingtools.com for more marketing wisdom
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