Every small business owner knows that they need a website, right? Well the truth is what they really need is at least two websites.
One website that is specific to their business, product, service, name, etc. and...
another site that is an educational site specific to the benefits of their service or product.
So JoesBaitShop.com tells all about the various lures and tackle you offer, even more about the charter trips, and eventually how to buy.
CatchFishToday.com (your other site) however is full of informative information, how-to tips, and resources for avid fisherpersons.
Of course this site also has plenty (but not too many) of links back to JoesBaitShop.com.
Here's the deal. Online people don't go out searching for companies, They go online looking for solutions, information, answers to life's persistent questions...you know like what's the best hat to wear cod fishing?
Your second website gives them the answer and sends them to your first site to go shopping.
It really doesn't matter what business you are in. An investment banking firm can benefit from the same strategy.
Here's the reason. The major search engines want to index high quality information. A site about what a person can buy from you doesn't make that cut but a site with an article about how to cast in windy conditions does.
In addition, search engines take a look at sites that link to you and give your some points for that. A high quality how to site about fishing will draw plenty of related links. This will only help drive that traffic to JoesBaitShop.com even faster.
The cost of putting up a website is so low these days it's really a crime if you don't come up with about 10 reasons to have multiple sites.
Think of it this way. You need one site that presells and one site that sells. If this strategy even remotely makes sense to you then there is a book you should read today! It's called Make Your Site Sell. Go see for yourself
Copyright 2004 John Jantsch
John Jantsch is a marketing consultant based in Kansas City, Mo. He writes frequently on real world small business marketing tactics and is the creator of Duct Tape Marketing, a turn-key small business marketing system. Check out his blog at http://www.DuctTapeMarketing.com/weblog.php or at http://www.JohnJantsch.com
