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Your Entire Industry Will Be At Your Fingertips By Email Marketing
By Pradeep

Prognosticators see media fragmentation as stumbling block to reaching customers but really, there are just a lot more choices and its actually easier in some ways to reach a specific target. Email Marketing is the most creative online solution you can have to do branding for your company in cost effective way and to increase your ROI.

Email Marketing is the best & instant way to reach more customers. It helps you to enhance the relationship with your current or old customers and it encourages customer loyalty and repeats business. There are different ways to position your brand in market through email like by sending email campaigns in text version or in HTML template, sending newsletters etc. Today there is more focus on creation and management of sophisticated email campaigns, which includes individual customer targeting, subscription list management, and open/click-through tracking are standard email marketing tools. Recently, much emphasis has been placed on the ''opt-in'' e-mail list. Users on such lists have chosen (opted-in) to the list, so these email addresses are seen as particularly valuable.

But to do email marketing successfully, what is the most important thing? The answer is your DATABASE or LIST of your prospective customers. The good is your list, better will be your sales. Ø Are you confident about your database or list? Ø Are you finding the difficulty in collecting data from multiple sources? Ø To update the database is real challenge for you? Interested in enhancing the content of your Database? Ø Does your database contain duplicate entries of the same provider, inaccurate demographic information, or improperly formatted and "unstandardized" fields? If the answer to above question is "No" than you really have to look into this.

"As Money is in LIST...."

There is only one answer to all above question i.e. Email Appending. It is the practice in which a marketer leverages offline data to match profiles with users and contact via e-mail. It is the simplest, quickest, and most cost-effective way, which will enable you to add email addresses for up to 25% of your postal file.



Best Practices - Email Appending is not a prospecting tool. The DMA (Direct Marketing Association) and its interactive arm AIM (Association of Interactive Marketing) have guidelines in place that dictate that email appending only be used to append email addresses to your existing opt-in postal record house file.

The Process - Your opt-in postal file is securely transferred to an email-appending provider, who will do an initial gross email address match of your file against its opt-in database of postal and email address records. Your appending provider will then send these matches a permission-based message prepared by you. All bounces and opt-out requests will be removed from the list. At that point a valid permission-based email address file of your customers will be delivered back to you.

Cost - Less than the price of a postal stamp!

Quality of list not only increases the pipeline for sales but also the brand image of the company and increment in ROI. Data Champions effective email appending services will save time & cost of your sales team from chasing marginal prospective with minimal information.

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